August 7, 2008 – 7:54 am
http://www.mattjmcd.com/2008/08/a-definitive-explanation-of-social-media/This is, at the very least, an interesting start on segmenting the emerging areas of social media. I had never really checked out Squidoo before but find it's approach to social knowledge rather interesting especially how they leverage other Web services to inform their own product. One the primary challenges many of these "social applications" face, in my opinion, is struggling with utilizing other services while maintaining their own identity. It raises some very interesting questions about the definition of brand and how to best maintain an identity without becoming a diffuse entity whose value proposition is negligible.
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