lucid vagary

wandering the web

Borders and Wishlists as gift registry

By slawrence • Nov 27th, 2006 • Category: Business, Operations, Optimization

For the life of me I can not understand why Borders doesn’t give customers the ability to access their amazon wishlist. You don’t even need to allow them to login, all you need to do is search for it. Not only could you look up other people’s wishlists for gift ideas but you could look yourself up so you could remember what you actually wanted. I know I often find myself at Borders wondering exactly which book it was I wanted to buy when I was browsing Borders.com or Amazon.com. No to mention people are more likely to buy items when they are in a store and have money in their pocket.

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